Smart Traceability Label Ties: Reinventing the Dialogue Between Brands and Consumers with QR Codes

When consumers scan the QR code on a bag of coffee beans, they can not only check the planting altitude and roasting date, but also participate in the live broadcast interaction of coffee farmers - this is the new business possibility created by Zhenjiang Hongda Twist HD traceability QR code label tie. As a packaging solution specialist with an average daily capacity of 18 tons, we have upgraded cable ties from a simple strapping tool to a digital hub connecting production and consumption.

Upgrade your produce packaging with next-gen custom QR code labels that bridge the gap between growers and consumers. Our scannable smart labels for produce transform ordinary twist ties and bands into interactive marketing tools.

Why do global brands choose the Twist HD label?

1. One code through the whole chain data

• Each QR code is a unique ID that can be written:

(a) Origin map

(b) Production batch number 

(c) Quality inspection report 

(d) Countdown to shelf life

• Data kanban case: After a rice brand was connected to the system, the goods channeling rate decreased by 67%, and the distribution efficiency increased by 41%

  
  

2. Dynamic interaction creates value

• Consumer: Scan the code to trigger:

(a) Traceability video 

(b) Points redemption 

(c) AR product demonstration 

(d) Customer service real-time conversation

• Brand side: Real-time access:

(a) Regional scanning heatmap 

(b) User preference analysis 

(c) Anti-counterfeiting alarms

3. Industrial-grade hardware guarantee

• Printing accuracy of 1200dpi, the success rate of code scanning in harsh environment≥ 99.8%

• The waterproof and oil-repellent coating is IP68 certified, and can be used normally in freezer/sea transportation scenarios

• Thermal transfer technology ensures 100,000 scans without fading

Three major industry transformation practices

(1) The food and beverage revolution

• Fresh tie tie printing "freshness QR code" to display the cold chain temperature curve in real time

• NFT digital collections were implanted in liquor labels, increasing the repurchase rate of young customers by 55%

(2) Electronics manufacturing upgrades

• Built-in warranty QR code for wire ties, 73% faster after-sales response

• The annual value of anti-counterfeiting labels to intercept counterfeit goods exceeds 230 million yuan

(3) Breakthrough in retail marketing

• The beauty gift box cable tie is equipped with the function of "scan the code to unlock the custom lettering", and the unit value of the customer has increased by 130%

• Dynamic discount codes for supermarket promotional products, and the processing cycle of tail goods is shortened to 3 days

Xu Yan

I'm Xu Yan, Sales Manager at ZHENJIANG HONGDA COMMODITY CO., LTD.

With 25+ years in packaging, I provide global clients with eco-friendly, customizable solutions — from ties & clips to bags, films & machines. Our products meet strict international standards for quality and compliance.

Let's connect to find the perfect packaging for your needs!